Mosaic Power Profiled in a Big Article!
We here at Mosaic are managing water heaters day in and day out to contribute to a smarter electric grid here in the Mid-Atlantic. We know that water heaters aren’t as sexy as solar panels, but we’re okay with that. We know the work we’re doing to bring regular old boring electric water heaters in tune with a cleaner and more reliable electric grid matters.
All that is why the recent UtilityDive article on the vast potential of water heaters was so good to see.
“When manufacturers see demand from aggregators, they will start making water heating products to meet it,” Dyson said.
Original Equipment Manufacturers may be aggregators, he added. Mosaic Power’s Water Heater Efficiency Network (WHEN) manages nearly 7,000 GIWHs in PJM’s frequency regulation market. Its device attaches to customers’ water heaters and they share revenues generated when Mosaic controls water heating in a way that serves PJM without disrupting customers.
Shared revenue is the key to overcoming customer resistance, Dyson said. An aggregator with access to market earnings can resolve customer reluctance by providing a cost-free or discounted water heater and a share of the market returns. And the entire process can be completely automated.
Shared revenue can also make a grid-enabled water heater the least cost retail purchase option if the aggregator, distributor, or manufacturer subsidizes the purchase to capture the revenue opportunity, Dyson added. “That business model will get over the customer resistance barrier.”
We really encourage you to read the complete article from Herman K. Trash entitled, “Utilities in Hot Water: Realizing the Benefits of Grid Integrated Water Heaters”
A sidenote to that piece, we now manage more than 10,000 water heaters in five states and the District of Columbia to provide frequency regulation services to help balance the PJM’s electric grid.